martin fort mixing cocktail

ABOUT MARTIN FORT ''The Founder of Conscious Mixology''

After many years working in the hospitality industry in various positions and environments, being in charge of service in the restaurant, training new staff, consulting for a beverage brand or running a bar program. I know all the upside downs of the bar business, but still looking for new creative and innovative ways, how I can enrich the cocktail culture.

That's why I fell in love with cocktails, especially the creative side of it. I like to experiment with botanicals, new flavour combinations and use only natural ingredients in cocktails whenever possible.

I even invented my own method for designing cocktails which was published in my book Design your own cocktail recipes.

How Can I help you?

I've discovered that there are plenty of great cocktail blogs out there but the majority of them are focusing solely on cocktail recipes.

Nothing is wrong with that but no one actually teaches the fundamentals that I believe anyone who is passionate about cocktails should start with.

I help you to deconstruct every element of the cocktail, teach you the proper mixology technique and guide you through the world of spirits. But don't take my word for it.


Cocktail Menu Design

Designing customer-driven and cost-effective cocktails and drink menus for your bar, event or beverage brand. We use split-tested Menu Layout that will increase profitability and improve your customer experience.

Bar Consultancy

We help you to identify and develop your business goals and offer a solution for your venue, product or service to maximize the profitability, raise the standards and enhance customers experience.

Research & Online Marketing

Marketing your Bar & Restaurant business Online is now important more than ever before. Increase your online visibility with the right tools and strategies Advertising, Social Media, Email Marketing (Loyalty program) or Industry Blog.