We are a website dedicated to helping the cocktail & bar industry professionals to be educated and inspired.

When browsing through our website you might realize that we take cocktails and mixology from a totally different perspective. Traditionally, cocktail blogs feature hundreds of different cocktail recipes on their websites. For cocktail enthusiasts, it often results in blindly following recipes and being less effective as for the diversity of all ingredients.

We instead put a focus on methodology, study every single ingredient that goes into the drink and how these ingredients interact with each other. 

Let's be creative, not blind.




Over the last 20 years, the cocktail industry has evolved to a form which should be taken seriously. Cocktail bars are serving well-crafted cocktails using good quality spirits, fresh ingredients, modern techniques and innovated cocktail recipes. This is a golden age of bartender creativity or some people might say a cocktail renaissance.

What does Craft Cocktail actually mean? 

  • Do fresh, hand-made and non-artificial ingredients make a craft cocktail?
  • Does it make a craft if you’ve spent some time and care to create a product?
  • Does it involve a skill and that everything has to be made by hand?

There is no definite answer to this question, but in theory, you could have spent weeks preparing the cocktail with the greatest care and the freshest, handmade ingredients. And yet your cocktail can be awful!

Craft is often described by cocktail experts as the work that you do long before creating the actual cocktail. It’s the art of making homemade syrups, freshly squeezed juices, tinctures, and bitters.

In theory, it can be anything you want as long as it leads you towards a delicious cocktail. In the end, that’s why we go through all the practices mentioned above.

When people say craft cocktails, we see the power of creativity and passion of cocktail creators, not the process itself.


cocktails and menu design


digital marketing and online presence



Sharing tools, ideas and cocktail & bar resources that will guide you through the world of spirits, bar management, and mixology techniques.


We help small bar businesses to attract new customers, raise the standards and increase profitability.

Small bars can make a difference in the bar industry by offering a personal experience to their customers because people often visit bars to increase their status rather than by looking for a particular product or venue.

”So it’s not about being able to sell wine, beer or cocktails but the ability to help your customers be awesome.”

We can transform your venue from selling products to selling experiences.

When it comes to getting new customers, bar owners usually have a huge awareness problem. Unlike most hotel chains, they don't have that resources to spend on advertising or marketing. But it doesn't have to be that way! There are many cost-effective ways of marketing your venue and making sure potential customers show up in your bar.

Just think about it for a second. How do people find bars and restaurants? Most people that are looking for information about local businesses would use the popular search engine, Google and justify their decision with ratings and reviews made by previous customers.

So whether your business will be found or not depends in the majority of cases on your online presence, social proof and word of mouth.

Now, what does it mean for you as a business owner? It means that there is a tremendous opportunity to leverage that, be ahead of your competition and take your business to the next level.

We can help you increase your online brand visibility, attract more customers and turn them into most loyal regulars with the right tools and strategies.

Now, before you begin with any marketing, you need to first get the foundation right. It includes business concept & strategy, branding & marketing message, effective beverage program but also excellent customer services in your venue. 

Without all elements in places, no marketing strategy will ever work.

Everything has to flow and it all has to work together.

We specialize in the complete management of new bar openings and reinventing the existing venues.

So, you can save your precious time on the things that matter.

cocktail and bar consultant strategy
cocktail and bar consultant

About Martin Fort ''The Founder of Conscious Mixology''

His combined passion for the hospitality industry and traveling led him to various positions and environments ''all around the world'' from high-end restaurants, craft cocktail bars to multi-award winning casual concepts. 

Over the years, Martin learned all the upside downs of the bar business. His creative personality, meticulous attention to detail and the keen eye for design have given him a renowned reputation for creating bespoke drinks and cocktail menus.

The author of the book ''Design your own cocktail recipes: The complete guide to creating well-crafted drinks'' has proven expertise by developing his own signature method of cocktail design and recipe development.

He strongly believes that there is a tremendous opportunity to move this industry forward through the creativity of industry professionals and innovations.